When you think of reddit, which is known as the "front page of the Internet", what do you think of?
Thinking of the endless stream of funny memes or memes on this site? Or all the fun gizmos that programmers often make?
Speaking of which, in this huge, highly inclusive forum, which is constantly creating new hot spots on the Internet, it seems that nothing is surprising.
But today we want to talk about reddit's ad revenue by leaps and bounds in recent years.
Marketing research agency eMarketer proposed that the net advertising revenue of reddit in 2018 has reached more than 70 million US dollars, and phone number list this year's reddit advertising revenue is expected to reach 119 million US dollars. By 2021, this figure is expected to reach $260 million, accounting for 0.2% of the U.S. advertising market.
Compared to platforms such as Facebook and Twitter, reddit's advertising revenue is almost insignificant.
But reddit ad revenue has grown at a staggering 54%. For a platform that has always faced difficulties in advertising monetization, it may provide a lot of experience for reference.
330 million users only contributed less than 10 million income, and traffic changes are now out of order here
As a forum with a very similar concept to Baidu Tieba, reddit's achievements in traffic and user volume are far beyond people's imagination:
As of June this year, the number of reddit users has reached 330 million, of which 93% are young users under the age of 50.
At the same time, the average person spends 16 minutes a day on reddit, surpassing Facebook and Twitter, and is the fourth most trafficked website in the United States.
In this way, isn't this the brand's favorite high-viscosity and younger platform?